About
I am an accomplished marketing professional with more than ten years of progressive experience developing and deploying effective marketing strategies that return measurable pipeline growth.
Through my years in the industry, I have helped my clients improve lead quality, increase brand awareness, and launch new products. I've been a member of agencies and internal marketing teams alike, and have experience with a wide variety of industries and tactics. As such, I'm capable of leading teams in any environment and through even the most complex projects — from planning to execution, I work to exceed client goals.
Contact
kaitlinmryan@gmail.com
(303) 547 6374
Strategic Specialities
Audience insights
The best marketing in the world means nothing if it doesn’t reach the right audience. I have deep experience helping clients focus their marketing efforts through the identification and understanding of their audiences. Specialized vertical marketing is a proven path to value, and personas are the first step. I have experience conducting interviews and guiding the creation of personas and helping teams deploy personas to inform vertical marketing, including messaging, content and asset development, media planning, and event strategy.
channel support & expansion
Integrated marketing isn’t just multichannel — it’s multichannel done right. That means engaging partner networks and developing new campaigns designed to serve those partners. It also means recognizing opportunities to diversify. Whether that’s expanding digital efforts like PPC, SEO, and blogging, or creating a library of rich assets from which to usher prospects through the buyer’s journey. I have helped numerous clients embrace a strategic approach to the incorporation of new channels and engagement opportunities.
lead growth
Every business understands the acute need to drive leads to support increasing sales goals and changing business initiatives. I’ve led numerous campaigns designed to help clients reinvigorate their lead acquisition. From audience research to key tactic identification, I know what it takes to build a comprehensive strategy that delivers measurable, repeatable results. Key tactics I have experience implementing include website optimization, content strategy, social media marketing, print marketing, and online advertising.
Highlighted Experience
cognizant healthcare :: september 2018 – Present
Product marketing manager
Lead the product marketing initiatives for a healthcare data orchestration platform and portals through strategic campaign development and collaborate with colleagues to build solution awareness and generate qualified sales opportunities.
Develop solution positioning and messaging that addresses customer needs and differentiates our solution in the marketplace.
Create and maintain buyer personas utilizing industry research and internal expertise to ensure a shared understanding of our buyer’s needs, objectives, and behaviors.
Collaborate with Product Leadership to evaluated roadmaps and determine the viability of new customers and industries.
Lead the development of strategic product content and high-quality materials for marketing campaigns and initiatives.
Collaborate with Sales to ensure understanding of product messaging and develop content that supports sales opportunities.
Lead strategic marketing campaigns that align with organization goals, target audience objectives, and solution enabled outcomes to deliver a $6.4M TCV pipeline.
Sparkplug Productions :: january 2013 – September 2018
marketing consultant
Developed marketing strategies, launched campaigns, and delivered positive outcomes for clients through the growth of online brand awareness, persona development, strategic content creation, lead generation campaigns, and marketing management. Projects Include:
Created integrated marketing strategies, managing marketing budgets, and leading tactical execution for custom home builders.
Worked with Atlas Demos to develop talent acquisition strategy and manage targeted Facebook campaigns.
Conducted audience persona research and development in support of acquisition campaigns.
Developed a content strategy and managed content creation and distribution for Boardwalk Builders and Mitchell Construction.
Created online and traditional media plans to build awareness and reach for Boardwalk Builders.
Faction Media :: January 2016 – AuGUST 2017
account supervisor
Led development of marketing and media strategies for clients to grow demand and generate qualified leads.
Built lead generation campaign strategies for Avaya’s healthcare, hospitality, networking, and contact center solutions, which lead to 87% pipeline ROI.
Led the identification of brand archetype, audience personas, messaging, and creative strategies for the launch Zang within the business VoIP industry.
Oversaw the implementation of Marketo, created an initial communication strategy, and developed a long-term lead nurture strategy for WOW! Business.
Created ProService Hawaii’s high-touch integrated strategy for lead acquisition and nurture.
Developed a content and media strategy to maintain Arrow’s consistent flow of high-level inquiries in support of pipeline growth.
amadeus consulting :: february 2014 – september 2015
marketing manager
October 2014 – september 2015
Led our internal marketing team in reinvigorating the Amadeus Consulting brand, positioning ourselves as the leader in custom technology solutions for growing businesses relying on sophisticated technology. During this process, we reduced our website bounce rate, made client-facing deliverables more consistent, and increased the quality of leads.
Developed a holistic marketing approach and strategy.
Identified and launched new marketing platforms.
Refreshed branding, messaging, and website to improve lead quality by 4%.
Created specific and actionable content that decreased website bounce rate by 7%.
Refined marketing metrics review and identified key performance indicators (Cost per conversion, lead to opportunity ratio, and lead quality scoring).
Managed marketing team priorities and vendor relationships.
digital marketing analyst
february 2014 – October 2014
Manage digital marketing client accounts from strategy inception to tactical implementation to improve client brand and product performance online.
Created forward-thinking strategies and plans to incorporate client digital marketing into overall brand and business goals.
Implemented digital marketing tactics that improve brand performance in online platforms.
Managed advertising budgets to maximize click-through-rate.
Led client communication to maintain project priorities.
Created and implemented a client management process to ensure the successful implementation of strategies.
Produced analytical reports to assess the effectiveness of digital marketing tactics.
EXELIS VISUAL INFORMATION SOLuTIONS :: October 2008 – February 2014
MARKETING COMMUNICATIONS SPECIALIST II
JANUARY 2012-JANUARY 2014
Led strategic development and management of all digital marketing platforms, including the corporate website, social media platforms, online advertising, and promotional emails. Worked with disparate teams, consultants, and developers to seamlessly execute the launch of a new website while maintaining brand integrity and increasing awareness.
MARKETING COMMUNICATIONS SPECIALIST I
JANUARY 2010-JANUARY 2012
Directed international teams in a corporate rebranding while maintaining brand stability and recognition. Implemented an “intranet” for improved content management. Managed the day-to-day of our corporate website and social media platforms, including the maintenance of relationships with supporting vendors and internal teams.
MARKETING COMMUNICATIONS COORDINATOR
OCTOBER 2008-JANUARY 2010
Assisted with projects across the Marketing Communications Department platforms and campaigns. Developed and maintained consistent internal tradeshow communications. Led management of online platforms, including website content, social media strategy, and SEO implementation.
THOMAS, TABOR & DRAZEN :: January 2008 – March 2008
ACCOUNT SERVICES INTERN
VANGUARD COMMUNICATIONS :: October 2007 – January 2008
PUBLIC RELATIONS, ACCOUNT SERVICES & OPERATIONS MANAGEMENT INTERN
Education
BACHELOR OF ARTS
PSYCHOLOGY & ENGLISH LITERATURE ::
University of Colorado at BouldeR
May 2007
MASTER OF BUSINESS ADMINISTRATION
MARKETING & ENTREPRENEURSHIP ::
University of Colorado at Boulder
May 2015
“Beautiful mane, I’m the lion.”